Her expertise is in personal finance and investing, and real estate. Investopedia / Danie Drankwater Recency, frequency, monetary value (RFM) is an analysis tool that businesses use to group customers ...

Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file. Your RFM ...

Traditional RFM segmentation just isn’t enough for catalogers. They need to identify and then segment meaningful factors on their house file. This can be useful when deciding how deeply to mail into ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

Peter Fodor is the founder of AppAgent, a service for small and mid-sized mobile developers who are launching a game or app but need help with marketing and user acquisition. This is the third part of ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...