The company behind Sydney Sweeney’s new fashion campaign finally spoke out about the “woke” backlash to its “great jeans” ads featuring the star. American Eagle wrote in a brief statement to Instagram on Friday,

American Eagle has responded after its latest denim campaign with actress Sydney Sweeney was greeted with an online backlash. The brand issued a statement on August 1 following backlash that… The post American Eagle Responds to Backlash Over Sydney Sweeney Campaign: “It Was Always About the Jeans” appeared first on Where Is The Buzz | Breaking News,

There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone 24/7.