Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.

Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games.

User-generated gaming platform Roblox has announced a new licensing platform that will allow Roblox creators to add characters from popular shows like Squid Games and Stranger Things into their games. Roblox has signed licensing partnerships with Lionsgate, Netflix, Sega and Kodansha to facilitate Roblox creators to use their IP.