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Celebrities including Elon Musk and Martin Lewis repeatedly feature in ads for products they have not endorsed.

Meta is bringing back facial recognition technology, this time as a way to crack down on celebrity scam ads on Facebook and ...

Meta is bringing facial recognition tech back to its apps more than three years after it shut down Facebook’s “face ...

Facial recognition will be used to compare faces in the ad with the public figure’s own Facebook and Instagram profile ...

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the ...

Three years after Meta shut down facial recognition software on Facebook amid a groundswell of privacy and regulator pushback ...

Meta is re-implementing facial recognition to fight against celebrity impersonators and improve account recovery.

The company will enroll around 50,000 public figures to launch a global trial in December, excluding major jurisdictions ...

Meta tests facial recognition technology to combat celebrity scams, enhancing detection and preventing fraudulent ads.

Meta Platforms Inc. today said it’s in the process of testing new facial recognition technology to help reduce the number of ...

Early testing with a small group of celebrities and public figures has produced promising results, detecting scam ads faster ...