Iconic gaming plumber Mario is set to play a big part in kid's lives if Nintendo's newest product line is a success.

Nintendo has announced a new claymation Mario show that's set to premiere on YouTube. The series, which will feature kid-friendly animated episodes just one-minute in length, will launch alongside a major new push by Nintendo for the kid's product market, with a range of toys, picture books, and more released under a new "My Mario" banner.

Nintendo has announced a new free mobile app coming to iOS, Android and the Switch. It’s called Hello, Mario! and was revealed alongside a new collection of Mario-themed products designed for kids and toddlers launching in Japan later this month.