In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

Former Auburn and Carolina Panthers QB Cam Newton has spent the majority of the week trying to defend his list of the NFL’s top 10 QBs and trying to explain why he left former Alabama quarterback and Super Bowl champion Jalen Hurts off the list.

It was a practice without pads, but the Eagles' quarterback was on point and in charge throughout the team's second day of training camp.

FS1's First Things First took notice of the comments and parlayed them into a segment on their show, where Chris Broussard took the opportunity to lavish praise on Hurts for not ever slipping that bad boy onto his finger. "I don't like it," Broussard said. "I love it. I love it. That's a leader."

Philadelphia Eagles legend Terrell Owens called out Cam Newton for leaving Super Bowl MVP Jalen Hurts off his top 10 quarterback list, fueling a social media firestorm