Nintendo has announced a new free mobile app coming to iOS, Android and the Switch. It’s called Hello, Mario! and was revealed alongside a new collection of Mario-themed products designed for kids and toddlers launching in Japan later this month.

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"A free smart device app and Nintendo Switch software that children can play intuitively by pulling Mario’s face, or turning it around and around on the screen. Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see."