Meta and GoFundMe have partnered up to simplify the process by which folks use social media to donate to charitable causes. GoFundMe links will still be shared via social media, but now they’ll boast a suite of improvements.

The products reflect GoFundMe's internal recognition that Gen Z's habits make social media an untapped source to drive charitable contributions.

GoFundMe and Meta are launching new social sharing features to provide more support for charities across Instagram and Facebook and make it easier for people to raise money on GoFundMe using these channels.

The moves also signal the continuation of GoFundMe's attempts to better serve nonprofit partners in addition to everyday organizers. A Meta partnership will launch Oct. 31 on Instagram for organizers in the United States, Canada, United Kingdom ...

New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations