Apple chooses Google's Gemini AI for Siri
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Apple has been searching for a solution to problems with Siri for years, and is banking on Google's Gemini for an upgrade.
Google's Gemini, in a pristine state, will power Siri and the broad Apple Intelligence stack. The foundations are ready, but the execution could be better than expected.
What is coming in the spring is the previously promised more personal Siri and Apple Intelligence powered by app intents. This system, run by Apple Foundation Models trained by Gemini and able to call to ChatGPT as needed, could be the ultimate AI collaboration for users.
Apple Inc. to add Google Gemini AI to Siri—could spur iPhone upgrades, but $1B/year costs may hit profits. Click for this AAPL update and see why I remain bullish.