However, while Musk is taking advantage of a paid feature, it's unclear if he is actually paying to boost his post on X. After all, he owns the platform. Even so, Musk appears to be using the paid boost feature to promote his Cuomo endorsement and attack on Mamdani.

Republicans like President Trump, Stephen Miller and Elon Musk endorsed him ahead of New York City’s mayoral election. Stephen Colbert referred to them as “everyone New Yorkers love.”