That was the Cranky Flier headline as the popular aviation site ruminated on Southwest Airlines' decision to ... "This is how you destroy customer preference. This is how you destroy loyalty.

Southwest Airlines, long recognized for its customer-friendly approach ... These changes have triggered strong reactions from ...

Southwest has never tried to copy the customer experience of its larger rivals. They stayed with their two free bag policy even as other airlines ... Change is coming. Reactions to the switch ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Leff said Southwest once had customer-friendly policies like flexible rebooking or its free checked bags, which helped differentiate it from the other major airlines, but these recent changes ...

Southwest was known as the airline that didn't have everything, but it did have free bags — until now. On Tuesday, March 11, the company announced that the only flyers who will get two free ...

similar to basic economy fares offered by other airlines. The staggered implementation suggests Southwest is carefully managing the rollout of multiple significant changes to minimize customer ...

Southwest Airlines had the least amount of customer complaints in 2024, and Frontier Airlines had the most, according to a research group.

For 50 years, you could book a flight on Southwest Airlines and know that you would ... Another Southwest customer added, "It kinda sucks, I'm kind of disappointed to see that." ...

DALLAS — Southwest Airlines is going through an unprecedented ... several major changes in how its flights are operated from a customer-facing standpoint, including Tuesday's announcement ...

Southwest Airlines ... reaction to Elliott Investment Management’s push to improve profitability. Asked by an analyst why the change wasn’t made long ago, given what Southwest knew about ...

A shift is on the horizon at Southwest Airlines. The carrier known for its customer-friendly policies and affordable airfare announced changes to its baggage and fare structure in an effort to ...