A Nike critic started a "burn bra challege" on TikTok last week. Nike, which has weathered other protests, encouraged inclusivity on social media. The backlash ... of female athletes in The ...

Simone Biles sponsor, Athleta's Power of She Collective, makes it clear that the WSF advocates for "LGBTQ+" inclusivity in ...

Simone Biles sparks backlash after defending trans athletes, putting pressure on one of her major sponsors amid the ...

However, many critics were quick to call out Nike for its official company stance in supporting trans athletes competing in women's sports. Former NCAA swimmer and current conservative activist ...

Caitlin Clark and Angel Reese are two of the most marketable athletes in American sports ... of their marketability with some big-time endorsement deals. On Thursday, Reebok announced a multi ...

While a scandal might tarnish an athlete’s reputation ... sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following revelations ...

Several female athletes have targeted Nike in a fiery advertisement for XX-XY Athletics over reports the company was responsible for funding a study on transgender athletes. The New York Times ...

“Kyrie Irving is no longer a Nike athlete, Nike spokesperson says ... as different forms of backlash followed as a result of his decision. The sneaker giant was supposed to release Irving ...

A Nike spokesperson said Monday that Irving is no longer associated with the brand, according to Shams Charania of The Athletic. Kyrie Irving is no longer a Nike athlete, Nike spokesperson says.