Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

From rookie contract buzz to multi-brand endorsements, Caitlin Clark's financial rise is making noise. But how deep does her ...

All the players in the video are Nike-endorsed athletes. It was unclear whether the athletes were paid to participate or if it was a part of their contract. Nike did not immediately respond to a ...

Endorsements make up the majority of many athlete’s incomes. Many athletes on this list have lifetime contracts with some of the brands they endorse. Basketball and soccer stars are the big ...

However, when athletes make poor off-field choices ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

By capitalizing on its apparel and footwear dominance, diversifying its athlete endorsements, and adapting its marketing strategies, Nike can chart a new course on the green, carving a successful ...

Nike Basketball announced it has signed Bronny James to an endorsement deal, making him one of five student-athletes to sign with the company. He is one of three high schoolers to agree to such a ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.

Caitlin Clark became a Gatorade athlete in December Nike might be the most sought-after athlete endorsement, but Gatorade is also near the top of the list. The sports drink company joined the ...

Featuring a vast collection of sports posters—everything from basketball and football to tennis and volleyball—the exhibit explores the role of superstar athlete endorsements in shaping the evolution ...